A modernist legacy
The modernist legacy, fruit of the development "boom" of the 50's and 60's, extends throughout the national territory, and is not only in the affective memory of a generation, but also in the landscape. In order to create an Identity that resonate with the nostalgia and affection of Brazilians, the visuals are inspired in the modernist design present in the everyday imagery of Brazilians minds as a point of cultural identity.
The creative path drinks from the packaging and signs of old factories and grocery stores from the mid-century, as well as from the forms of Brazilian architects and designers from the same decade.
The color palette is inspired by Brazil, off course, and its infinite colors of sky, land and culture
Staff uniform
Based in Goiás, countryside of Brazil, the cafe serves local and artisanal food, made with ingredients proudly sourced from small family businesses.
"Pingado" means something that drips, and it's also a name of a Brazilian hot coffee drink made out of milk, coffee and sugar.
Brand guidelines
