Gruta da Pamonha is a family business based in Atibaia, interior of São Paulo, a place where many of the traditional cultures of Brazil passed by and were born. With more than 45 years of operation, the values ​​and challenges needed to be updated. The idea was not to abandon, but to resignify the discourse of corn and pamonha, so that pamonha becomes a cultural symbol; tradition becomes legacy; family becomes bond and nature becomes time.