A brand that honors a culture of movement
More than just a brand of balance boards, Skatebalance is an instrument of tribute to skate culture.
Alongside the visual work, we undertook a repositioning effort, placing the brand as an ally in the pursuit of a deeper balance between personal life, professional life, and physical and emotional health.
Where sport finds wellness
and vice-versa
Exploring the bold visuals of skate culture, the birthplace of the product, our challenge was to balance a sporty look with a wellness appeal.
At the same time, We've rethought the distribution and communication cross-channel within a sporting universe where the balance board becomes an indispensable piece of equipment for those who wish to improve their performance and expand their limits in a dynamic and fun way.
Clean, fun and bold
Stylish, cool and comfortable
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